About Us

Motivated by a desire to combat the prevalent use of animal fur in the fashion realm, Melika envisioned Bellicose as a purveyor of opulent faux fur alternatives. This commitment aligns seamlessly with her family’s ethos, as both her sister and mother adhere to vegan and vegetarian lifestyles. Growing up in an environment where her mother actively participated in charitable organisations, Melika drew strength from this background, fueling her passion for design and ethical practices within the fashion sector.

Bellicose sources its faux furs from Turkey and manufactures them in the UAE, utilising synthetic materials to eliminate the need for animal pelts. This conscientious choice not only supports animal rights but also mitigates the adverse effects associated with fur farming, including cruelty, waste, and pollution. The brand’s commitment extends to environmental sustainability, with faux fur production boasting a significantly lower carbon footprint compared to real fur, requiring less energy and resources.

The statistics underscore Bellicose’s commitment to ethical practices, highlighting that it takes at least four times more energy to produce a real fur coat than its faux fur counterpart. Furthermore, the production of one mink fur coat emits seven times more CO2 than the creation of a faux fur coat. Synthetic fibres also offer recyclability and repurposability, reducing waste and prolonging material lifespan.

Elevating its ethical stance, 40% of Bellicose products are handmade, ensuring fair pay and equal opportunities for employees while adding a bespoke element to each garment. As a small-scale enterprise, Bellicose embraces a global presence through online platforms, facilitating worldwide shipping. Join us on this transformative journey, contributing to a fashion industry characterised by kindness and consciousness.