About Us


Established in 2019 by UAE-based designer Melika Ciner, Bellicose stands as a distinguished luxury brand committed to the principles of cruelty-free fashion. The term bellicose signifies an assertive and combative nature, reflecting the brand’s bold and unapologetic approach to fashion, coupled with a resolute dedication to animal liberation in an industry grappling with the controversial use of animal furs.

Motivated by a desire to combat the prevalent use of animal fur in the fashion realm, Melika envisioned Bellicose as a purveyor of opulent faux fur alternatives. This commitment aligns seamlessly with her family’s ethos, as both her sister and mother adhere to vegan and vegetarian lifestyles. Growing up in an environment where her mother actively participated in charitable organisations, Melika drew strength from this background, fueling her passion for design and ethical practices within the fashion sector.

Bellicose sources its faux furs from Turkey and manufactures them in the UAE, utilising synthetic materials to eliminate the need for animal pelts. This conscientious choice not only supports animal rights but also mitigates the adverse effects associated with fur farming, including cruelty, waste, and pollution. The brand’s commitment extends to environmental sustainability, with faux fur production boasting a significantly lower carbon footprint compared to real fur, requiring less energy and resources.

The statistics underscore Bellicose’s commitment to ethical practices, highlighting that it takes at least four times more energy to produce a real fur coat than its faux fur counterpart. Furthermore, the production of one mink fur coat emits seven times more CO2 than the creation of a faux fur coat. Synthetic fibres also offer recyclability and repurposability, reducing waste and prolonging material lifespan.

Elevating its ethical stance, 40% of Bellicose products are handmade, ensuring fair pay and equal opportunities for employees while adding a bespoke element to each garment. As a small-scale enterprise, Bellicose embraces a global presence through online platforms, facilitating worldwide shipping. Join us on this transformative journey, contributing to a fashion industry characterised by kindness and consciousness.

The Truth About Faux Fur & Sustainability

In a world where the environmental question is becoming crucial, it is important for us to make clear and honnest information available to the fashion industry regarding the impact of faux fur on the planet in order to make informed decisions. ECOPEL wishes to have a pragmatic view on the question in order to be part of the discussion about the environmental question.

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Animals used for clothing

One of the purposes for which nonhuman animals are routinely made to suffer and die is the production of materials for clothing. Consequently, the use of animal clothing means harm to many animals who are individuals with the capacity to suffer and feel pleasure.

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